Ten Marketing Tips to change the 'Credit Crunch' challenge into an opportunity

TIP 2: DECIDE ON YOUR USP

Successful businesses often focus on a specialism to help them stand out from the crowd – referred to as their ‘Unique Selling Point’ (USP).

USPs might include special facilities or services for walkers or cyclists or a particular welcome for customers with pets or families with young children. Special quality assessment schemes can guide you in making necessary changes if you’re interested in these audiences. See www.enjoyengland.com for details.

Think of your customers by lifestyle type – real people with real needs that you can meet. Writing a brief portrait of your preferred target markets will make your marketing sharper. It may also make you think about tweaks to your product to appeal to these customers, eg sustainable toiletry products for ‘green’ customers.

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TIP 3: Add value

TIP 4: Make paid advertising work harder

TIP 5: Use the web effectively

TIP 6: Add Google Adwords

TIP 7: Link with local events

TIP 8: Package with other businesses

TIP 9: Work with the TIC network

TIP 10: Work with your tourist board and Enjoy England

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