Marketing Tips

TIP 4: MAKE PAID ADVERTISING WORK HARDER

When budgets are limited make every penny work.

Official tourist board directories and publications have a very long shelf life so can offer good value.

Niche and special interest magazines can be better value than more mainstream publications. Think about the USPs you pinpointed and relevant publications that target these audiences.

Make sure you negotiate a good rate and remember to track effectiveness. Use a response code or set up separate web entry points – yourbusiness.com/fm if advertising in Family Magazine for example.

 

TIP 5: Use the web effectively

TIP 6: Add Google Adwords

TIP 7: Link with local events

TIP 8: Package with other businesses

TIP 9: Work with the TIC network

TIP 10: Work with your tourist board and Enjoy England

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