Marketing Tips

TIP 5: USE THE WEB EFFECTIVELY

As a quality-assessed accommodation provider you are automatically entitled to a free entry on www.enjoyengland.com and www.visitbritain.com. Web users will lose confidence in your product if the information featured on your site isn’t current. Work with your data steward at your regional tourism organisation to ensure your details are completely up to date.

With more people being influenced by others’ recommendations, get involved with social networking websites (this is free).

Monitor what people are saying about your business through sites like TripAdvisor and by setting up Google Alerts. Go to www.google.com/alerts for details.

Seed out information about your website and special offers in relevant blogs and forums but be careful not to spam those sites with your information. You can also set up your own blog, using free, easy-to-use websites such as Blogger and encourage people to leave comments about their stay.

 

TIP 6: Add Google Adwords

TIP 7: Link with local events

TIP 8: Package with other businesses

TIP 9: Work with the TIC network

TIP 10: Work with your tourist board and Enjoy England

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